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This year’s Pasadena Art Alliance fundraiser will be a collaboration with Art Center College of Design advanced photography students PLUS the illustration department to create one-of-a-kind portraits that will be unveiled at the May 11, 2013 event. Our portrait patrons will commission their portraits (either photo or illustration) indicating their desired subject matter, but leave the creativity up to the students. This is the third version of SNAP; the first was held in 2003 and SNAP, too in 2009. Both were highly successful events and the excitement is building for the next edition! View examples of portraits fromSNAP, too.
This year’s event will take place on Chung King Road in historic Chinatown / LA on Saturday, May 11, 2013. In addition to the portrait exhibition that will take place among the galleries, plenty of food and drink, music, entertainment and a portrait themed live auction and opportunity drawing will all be part of the event.
For more information about how to obtain tickets 626-795-9276, or email pasartalliance@sbcglobal.net.
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From
its early beginnings at the Pasadena Art Museum, to later auctions
at Rosemont Pavillion, Caltech’s Athenaeum, and the Art
Center College of Design, the Biennial Art Auction has been an
enormously successful way to raise funds to support the mission
of the Art Alliance.
Treasure Sales
Imagine
skimming the cream of the crop from everyone’s attic. That’s
what happened fifty years ago when Art Alliance womeninitiated
the first Treasure Sale to support the Pasadena Art Museum. Touted
as “the Tiffany of all garage sales” by a newspaper
columnist, the sales added immeasurably to the coffers. Members
worked together collecting, appraising, pricing and creatively
displaying a vast array of donated items. According to one, “we
were our own best customers in those days.”
Antiques,
furniture, china, glassware, silver and appliances were the mainstays
of the sales. Often, surprising and unusual items surfaced. A 1980
newspaper column began, “You say you’re looking for
Haviland china, a water jug, a1902 negligee and a cabinet from
a Scottish watch-maker’s shop? And you fear it will be a
long search? Fear not. All those treasures will be in the Pasadena
Art Alliance Treasure House when it opens for one-stop shopping…”
The
first Treasure Sale of things-you-didn’t-know-you-needed-
until-you-saw-them was staged in 1955 at the old Pasadena Art Museum.
The last to be held there was a three-day event in 1970 which netted
$106,845. Later sales have been held in mansions, the Armory Northwest,
vacant office spaces and a store front.
The detailed work, the
endless efforts, the laughs, were exhausting fun. And the fact
that the Treasure Sales over the past 50 years raised over $1,200,000
meant that $1,200,000 was given to contemporary art projects.
Art Auctions
Board minutes before the first auction
in 1966 record the appointment of a “Chief Procuress, heading
a team of Art Alliance ladies who would approach art dealers for
contributions.” The same method works today, as teams of now
very experienced “procurers” enlist the support and appeal
to the generosity of artists and art dealers who know and love the
Art Alliance. They are partners-in-art, and together have created
an amazingly successful way to raise money for the arts.
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Publishing
Between 1975 and 1994, the Pasadena Art Alliance called upon the
publishing world to assist its fund-raising efforts through the
creation of six little books. An ardent supporter of this involvement
was the late Los Angeles Times columnist, Jack Smith.
It seems fitting to let his words describe this Art Alliance
venture:
“A couple of years ago the
women of the Pasadena Art Alliance brainstormed a collection
of household hints and sage quotations, had it printed and bound
into a fat little paperback called All
Things Wise and Wonderful, and astonished them-selves by selling
70,000 copies. Now, hoping that lightning will strike twice, since
they can explain their success only as a miracle, they have brainstormed
a sequel called To Talk of Many Things.
As I thumb through the small pages…each
with a brief message, I think how entertaining it would be to
be married to one of its authors, to come home from a dull day
at the office to find her hanging mothballs on the peach tree.
‘To fight aphids in peach
trees, hang mothballs from branches, while having a highball.’
Wish You Were Here is a
collection of travel hints, with some especially good stuff on
what to take and how to pack…’put
clothes on bed and money on table – take half the clothes
and twice the money.’ This may be the best advice in the
book.
From Wives’ Tales: Some
Old, Some New, Some Borrowed, Some True, ‘When a friend moves to a new house it
is good luck to send a loaf of bread and a new broom before you
come to visit.’ This is not identified as an old wives’ tale,
so I assume it is a practice current among the young matrons
of Pasadena. It seems to me, though, that if I had moved in,
and a loaf of bread and a broom were delivered to my door, I’d
move right out.
But of course the book isn’t just for Pasadena women. Most
of its advice is universal in application. ‘A glass of ice
water before meals fills the stomach, quenches the thirst and helps
prevent overindulgence.’ (I’ve been doing this for
years, though I use white wine instead of water.)”
These six little books, currently out of print, raised over $500,000
for contemporary visual art. |